
Romney will need to remind Americans of the problems that President Obama has created and/or has failed to solve. Pictured: Romney speaking to a crowd.
In recent weeks, Mitt Romney has emerged as the Republican candidate to take on President Obama in November. Tonight, Romney will be giving a speech to debut his official general election message, and based on some early excerpts of the speech released by the Romney campaign, it seems that Romney is framing the next election perfectly.
Mitt Romney has been running with several general themes throughout the primary season. He has talked about the need to roll back regulation, simplify the American tax code, and to grow the American economy. However, Romney spent little time on semantics and delivery of his message during the primary season, and thus, the kind of striking slogans and mottoes that characterized Barack Obama’s successful run back in 2008 have largely eluded Mr. Romney…until now. Romney plans to focus voters’ attention upon one crucial question: are you better off than you were four years ago?
The wave of enthusiasm that propelled President Obama into the White House has since vanished, and Obama is floundering in his attempts to convince voters that he has bettered their lives. Unemployment has refused to duck below pre-recession levels, even with massive numbers of Americans leaving the labor force and artificially lowering the unemployment rate. Companies are moving jobs overseas as fast as they can, domestic energy costs have skyrocketed, and the national debt has ballooned to near-catastrophic levels. Amid all these problems, Obama is still claiming success with every piece of good economic news, and of course, taking no credit for economic failures.
Romney posing this profound question to voters is an extremely intelligent move on his part. When voters go to the polls this coming November, they will not listen to either Mitt Romney or his opponent to determine whether or not President Obama deserves another four years in office. Instead, a voter will look back and think about how the incumbent has improved or decreased his quality of life. And based on our current economic situation, with new doomsday news emerging everyday, it seems fairly obvious to me that the vast majority of voters will find President Obama’s work over the past few years to be utterly unsatisfactory.
To get an idea of how damaging Mr. Romney’s speech tonight will be for the Obama campaign, only take a look at the media coverage it is (or rather, isn’t) receiving. NBC News and CBS are refusing to interrupt their normal broadcasting to cover Mr. Romney’s speech, and according to BuzzFeed, ABC News has not yet commented but – in my view – is unlikely to cover Mr. Romney either. Try to catch Romney’s speech on Fox News or CNN tonight, and comment on this article or on our Facebook page to tell me what you think about it! Is it effective?










