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Trump’s ingenious general election strategy

From the earliest days of his career, Donald J. Trump has cultivated a very particular image of himself and of his business endeavors. Emblazoned across high-rise hotels and real estate developments across the country, the Trump name is synonymous with glitz, glamour, and American high society. From his reality television career came the trademark catchphrase—”You’re fired”—which established Mr. Trump as an American cultural icon: the quintessential sharp businessman cutting through the B.S. to get the job done.

That all changed, however, when Mr. Trump entered the Republican presidential race. Continue reading Trump’s ingenious general election strategy